# Anthropic Names Ex-Snowflake Korea GM KiYoung Choi as Representative Director Ahead of Seoul Office Opening — Korea Uses Claude at 3.5× the Expected Population Rate, SK Telecom and Law&Company Already Deployed

> Anthropic names KiYoung Choi — ex-Snowflake Korea GM — to head a new Seoul office serving a market that already uses Claude 3.5× above its population share.

- Org: Anthropic
- Date: 2026-05-26
- Category: ecosystem
- Source: https://www.anthropic.com/news/kiyoung-choi-representative-director-anthropic-korea
- Canonical page: https://ai-tldr.dev/releases/anthropic-korea-kiyoung-choi/

## In short

KiYoung Choi joins Anthropic from Snowflake (former Google Cloud, Adobe, Autodesk, and Microsoft Korea leadership) to head a new Seoul office serving SK Telecom, Law&Company, and a Korean market that already uses Claude 3.5× more than its population would predict.

## What it is

Anthropic is opening a Seoul office and has appointed KiYoung Choi as Representative Director of Korea. Choi joins from Snowflake, where he was Country Manager Korea, with prior Korean-market leadership stints at Google Cloud, Adobe, Autodesk, and Microsoft.

## How it works

Anthropic's own economic-index report places Claude usage in Korea at roughly 3.5× what the country's population would predict, concentrated in technical and creative work. Existing named customers: SK Telecom, Korea's largest telecom, runs a Claude-based custom AI customer-service stack; Law&Company built an AI legal assistant on Claude. The Seoul team will prioritize enterprise and startup partnerships, government engagement, and developer-community support.

## Why it matters

Korea is the latest stop in Anthropic's international expansion — Reuters reports plans to triple international headcount, and the Seoul announcement arrives in the same week as the Milan office opening. For Korean enterprises, a local Anthropic team means in-region procurement, language support, and a single regional escalation path.

## Links

- [Announcement](https://www.anthropic.com/news/kiyoung-choi-representative-director-anthropic-korea)
- [Seoul Economic Daily](https://en.sedaily.com/technology/2026/05/27/anthropic-names-choi-ki-young-as-korea-country-manager)