Anthropic · 2026-05-26 · major
Anthropic Names Ex-Snowflake Korea GM KiYoung Choi as Representative Director Ahead of Seoul Office Opening — Korea Uses Claude at 3.5× the Expected Population Rate, SK Telecom and Law&Company Already Deployed
KiYoung Choi joins Anthropic from Snowflake (former Google Cloud, Adobe, Autodesk, and Microsoft Korea leadership) to head a new Seoul office serving SK Telecom, Law&Company, and a Korean market that already uses Claude 3.5× more than its population would predict.
Anthropic names KiYoung Choi — ex-Snowflake Korea GM — to head a new Seoul office serving a market that already uses Claude 3.5× above its population share.
Key specs
| Korea claude usage index vs population | 3.5× |
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What is it?
Anthropic is opening a Seoul office and has appointed KiYoung Choi as Representative Director of Korea. Choi joins from Snowflake, where he was Country Manager Korea, with prior Korean-market leadership stints at Google Cloud, Adobe, Autodesk, and Microsoft.
How does it work?
Anthropic's own economic-index report places Claude usage in Korea at roughly 3.5× what the country's population would predict, concentrated in technical and creative work. Existing named customers: SK Telecom, Korea's largest telecom, runs a Claude-based custom AI customer-service stack; Law&Company built an AI legal assistant on Claude. The Seoul team will prioritize enterprise and startup partnerships, government engagement, and developer-community support.
Why does it matter?
Korea is the latest stop in Anthropic's international expansion — Reuters reports plans to triple international headcount, and the Seoul announcement arrives in the same week as the Milan office opening. For Korean enterprises, a local Anthropic team means in-region procurement, language support, and a single regional escalation path.