Can a business pay to be recommended more often in ChatGPT?

No. OpenAI says paying does not change how often ChatGPT recommends a business. A company can sponsor its Business Agent as the destination for ChatGPT Ads, but sponsored placements are clearly labeled and kept separate from ChatGPT's own answers, according to OpenAI's announcement of Businesses in ChatGPT.

Do businesses see what customers say to ChatGPT?

No. OpenAI says it does not share users' ChatGPT conversations or Business Agent chats with businesses. Business Hub only shows aggregated numbers, such as mentions, website clicks and common discovery topics, and those insights appear only once there are enough interactions to meet OpenAI's privacy thresholds.

Who can build a Business Agent in ChatGPT today?

Business Agents are limited at launch to eligible ecommerce and online-service businesses in the United States. Claiming a business profile is open more widely, to eligible businesses in any location where ChatGPT is available. OpenAI says it plans to expand both features to more markets and business categories over time.

Can customers buy directly from a Business Agent?

Not yet. The Next Web reports that, for now, Business Agents send buyers to the brand's own website to complete a purchase. OpenAI is building agent payments with Visa, and any purchase or sharing of personal data requires the user's explicit approval.

OpenAI · 2026-11-10 · major

Businesses in ChatGPT — claim your listing and run a Business Agent

In short

OpenAI launched Businesses in ChatGPT in beta. Companies claim their profile in Business Hub, see mentions and clicks, and US ecommerce and online-service firms can build a Business Agent that answers customers inside ChatGPT.

OpenAI · 2026-11-10 · 3 sources checked

The Next Web

OpenAI gives companies a verified profile in ChatGPT, usage insights and their own customer-facing agent.

Quick facts

Maker	OpenAI
Status	Beta, launched 10 November 2026
Claiming a profile	Eligible businesses wherever ChatGPT is available
Business Agents	Eligible US ecommerce and online-service businesses
Insights	Aggregated mentions, website clicks, discovery topics
Shortcut	Shopify merchants can connect their store to verify faster

What is it?

Businesses in ChatGPT is a new beta from OpenAI that lets a company claim its listing in ChatGPT through Business Hub. After verification, the business can update its details, add product feeds with prices and stock, and see how ChatGPT users find it.

How does it work?

Once a profile is claimed, eligible firms can build, test and launch a Business Agent that answers questions about their products. A customer starts that chat from the business's ChatGPT profile, and it stays clearly labeled and separate from the customer's own conversation. The agent can also be sponsored as the landing spot for ChatGPT Ads.

Why does it matter?

ChatGPT has become a place where people ask for product recommendations, and until now businesses had no official way to correct their information there. Business Hub shows aggregated mentions, website clicks and discovery topics, while OpenAI says it does not share users' conversations or Business Agent chats with businesses.

Who is it for?

online stores, service businesses and marketers

Frequently asked questions

Can a business pay to be recommended more often in ChatGPT?: No. OpenAI says paying does not change how often ChatGPT recommends a business. A company can sponsor its Business Agent as the destination for ChatGPT Ads, but sponsored placements are clearly labeled and kept separate from ChatGPT's own answers, according to OpenAI's announcement of Businesses in ChatGPT.
Do businesses see what customers say to ChatGPT?: No. OpenAI says it does not share users' ChatGPT conversations or Business Agent chats with businesses. Business Hub only shows aggregated numbers, such as mentions, website clicks and common discovery topics, and those insights appear only once there are enough interactions to meet OpenAI's privacy thresholds.
Who can build a Business Agent in ChatGPT today?: Business Agents are limited at launch to eligible ecommerce and online-service businesses in the United States. Claiming a business profile is open more widely, to eligible businesses in any location where ChatGPT is available. OpenAI says it plans to expand both features to more markets and business categories over time.
Can customers buy directly from a Business Agent?: Not yet. The Next Web reports that, for now, Business Agents send buyers to the brand's own website to complete a purchase. OpenAI is building agent payments with Visa, and any purchase or sharing of personal data requires the user's explicit approval.

Try it

Open Business Hub in ChatGPT and claim your organization