Apple · 2026-05-05 · major
Apple Settles $250M Class Action Over Delayed Apple Intelligence Siri — Up to $95 per Device
Apple agreed to pay $250M to US iPhone 15 and 16 buyers (June 10 2024 – March 29 2025) over false-advertising claims about a 'more personalized Siri' that never shipped. Filed in NDCA, no admission of wrongdoing.
Apple writes a $250M check to US iPhone owners for marketing an Apple Intelligence Siri it could not ship.
Key specs
| Settlement | $250M |
|---|---|
| Per device max | $95 |
| Class window | Jun 10 2024 – Mar 29 2025 |
| Court | U.S. District Court, Northern District of California |
What is it?
A class-action settlement covering US buyers of iPhone 15 Pro and iPhone 16 between June 10, 2024 and March 29, 2025. The complaint argued Apple's WWDC 2024 marketing for a 'more personalized', context-aware Siri promised features that did not exist when ads ran and still have not shipped.
How does it work?
The proposed settlement was filed in the U.S. District Court for the Northern District of California and received preliminary approval. Eligible owners can claim from a $250 million fund — roughly $25 per device, scaling up to about $95 depending on claim volume. Notices to the class go out within 45 days. Apple admits no wrongdoing.
Why does it matter?
It is the first major monetary penalty tied to AI-feature vaporware at a frontier consumer-device vendor. Marketing teams selling unreleased AI capabilities now have a concrete dollar figure on the downside, and the ruling lands days after Apple confirmed the rebuilt Siri will lean on Google Gemini rather than Apple's own models.
Who is it for?
iPhone 15/16 owners in the US, AI marketing teams, product counsel
Try it
https://techcrunch.com/2026/05/06/apple-to-pay-250m-to-settle-lawsuit-over-siris-delayed-ai-features/