DATA HIT Tools

// Overview

DATA HIT Tools is a set of five free, browser-based analytics tools made by DATA HIT, a UK data and analytics consultancy. Two of the tools answer a question that classic SEO dashboards do not: what do AI answer engines say about your brand? AI Answer Monitor shows how much of your search demand Google now answers itself, and AI Answer Stability counts how often ChatGPT, Gemini, Perplexity, Claude and Google AI Mode name you. The other three tools turn Google Analytics 4, Search Console and Google search-volume data into charts that show seasons and weekly rhythms. DATA HIT says the suite is meant to sit next to Semrush, Ahrefs or Looker Studio, not to replace them.

AI Answer Monitor starts from your own domain. You enter it, pick a country, and get one ring chart: the number in the middle is the share of your search demand that Google answers with its own AI answer above the results. Around it, every search term you rank for is an arc. Blue means Google's answer links to you (click it to read the exact passage Google quoted from your page), red means the answer names someone else, and grey means a normal results page with no AI answer. You can weight the chart by search volume or count each term once, and your own brand searches are left out by default so they do not make the picture look better than it is. Every red row has an Ask ChatGPT button: it sends that search to ChatGPT live and tells you whether the answer cites you, cites a competitor (and which one), cites nobody, or mentions you without a link. On Pro, a topic scan shows the brands, cited sources and follow-up "fan-out" queries that ChatGPT or Google AI Overviews produce across a whole topic.

AI Answer Stability exists because one AI answer proves very little. Ask an engine the same question twice and the list of brands it recommends often changes. So the tool asks ChatGPT, Gemini, Perplexity, Claude and Google AI Mode the same question 5, 10 or 20 times each and counts. You get the mention rate with a 95% confidence interval (a Wilson score interval), how often you are named first, and a stability score from 0 to 1 that shows how much the brand list overlaps from one answer to the next. When the interval is wider than 30 points, the tool says the number is too wide to report. A map shows every single answer, with your brand's position in it, next to the competitors you entered and the ones the engines offered by themselves. It also lists the sites each engine cited. A day later you can run the same check again and compare all runs in a History view, where a move smaller than the interval bars is most likely noise.

The three other tools look at search demand and your own traffic. Search Seasonality draws about eight years of monthly Google searches for any keyword as a spiral and a "typical year", with the peak month, when demand starts to rise, the peak volume and the trend; give it a list of keywords and it lays them out as a calendar sorted by peak month, so you can publish before demand rises. Seasonal Spiral winds daily GA4 or Search Console data (or a CSV) into a spiral with one turn per year, so weekly rhythms and year-on-year shifts sit next to each other. Timing Grid breaks GA4 traffic into a 7 by 24 heatmap of day of week and hour of day, for ad scheduling and outreach timing. All three open with sample data and need no sign-up to try.

The free charts are built in your browser: Google Analytics and Search Console connect read-only, and DATA HIT says your raw analytics data is never stored on its servers. The AI checks need a free account and run on AI credits: free accounts get 30 a month, the Pro Solo plan (£29 a month) gets 145 and the Pro Agency plan (£79 a month) gets 400, with a 14-day free trial. Pro also adds weekly snapshots of Google's top 10 for tracked keywords with a Monday email digest, and GA4 Tracking Health (in beta), a daily check that emails you when a GA4 event you care about stops or breaks.